1270 Oakmead Parkway, Suite 301-A
Sunnyvale, CA 94085-4044
AnchorSoft provides next-generation software license protection services
to publishers of consumer, small business productivity, entertainment and other
licensing technology has key advantages over dongles and other license
- Low Cost: Per-license fees range from 25
cents to $1 depending on annual license volume. At a cost of 1% or less
than product list price, AnchorSoft, for the first time, lets
publishers protect titles costing as little as $25 at retail level.
- Secure: Once a software program is
registered with an AnchorSoft license key, users cannot take the software in licensed mode
to another computer. They can,
however, pass the demo version onto others.
- Increases Sales: While most software protection systems are focused on
preventing theft, the AnchorSoft system was designed to help stimulate sales
by enabling publishers to encourage customers to freely distribute copies of
the unlicensed version of their software to friends, family and colleagues,
generating pass-along sales in the process. They can also make their software available for download in evaluation mode. Customers who
decide to purchase only need to purchase a license key to take the software out of
evaluation mode, eliminating the costly process of shipping product.
The AnchorSoft licensing system is anonymous. No personal information is required for
a user to register software purchased through retail, from online services
or directly from the publisher. Consumers, fearing getting on spam lists
or compromising their privacy, are very particular about giving up personal information when registering software
products they purchased.
- Low Overhead:
The AnchorSoft system uses online-based registration technologies to create a hands-off license registration system that requires
no action on the part of the publisher in terms of license administration
- Simple Integration: Publishers are able to
add the AnchorSoft license protection systems to their software in
just a few hours of time.
- Flexible: Software publishers generate all
their own licenses and control on how many computers a customer can
install the licensed software. Publishers also have full, real-time
access to data in the online license registration database for sales
tracking and other purposes.
Interested publishers can contact us
for additional information and a free evaluation package.
SEASONED MANAGEMENT TEAM
AnchorSoft was founded by a team of
experienced Silicon Valley high-tech executives.
Steven Schoch, Chairman &
Chief Executive Officer graduated from U. C. Berkeley, then designed networking and
encryption software for NASA at the Ames Research Center. He also holds
a position at StarNet Communications
Corp. Steven is co-inventor of the AnchorSoft software licensing
Jon Clem, Chief Financial Officer.
Having worked in a myriad of diverse organizations in his career, Jon
brings a wealth of financial and management expertise to AnchorSoft. After
eleven years coming up through the ranks in financial positions with
General Electric Company, Jon has spent the last 13 years in financial
and general management positions within various private and
publicly-held high tech companies. Jon holds a B.A. degree in Business
Management with emphasis in Accounting.
Paul Swart, Vice President, Sales
and Marketing. Paul, who co-invented the AnchorSoft licensing
technology, brings more than 20 years of marketing management experience
in Silicon Valley’s high-tech industry. He served as managing director
of Interpost, an international marketing service and directed the
international public relations program for Network Computing Devices (NCD)
in the mid 1980s.